ACTIVITY – TAKE A SCI-FI EVENT AND MAKE IT SOMETHING THAT ACTUALLY HAPPENED IN THE PAST
The pyramids of Egypt have now been replaced by The Death Star and Darth Vader’s family comes to visit every year on the 3rd of October to celebrate Darth Vader day. On this day everyone in Egypt must dress up as Darth Vaders. The country is now evil and bans anyone who decides to dress up as R2D2’S AND HANS SOLO’S.
This could be related to a brand that aims to really stand out from the crowd or any brand for that matter.
Their tagline could make a reference to Star Wars that reads:
“Be Darth Vader in a world full of Hans Solos”
It could be a print, tv or any type of ad. An example could include a print ad where there is a person standing at a formal dance or some formal function in a pair of grungy leather boots while everyone else is standing in high heels. It could go eve simpler and have a close up of everyones feet standing the same way and one pair of feet are standing at a different angle.
THE tagline would then be “A Darth Vader in a World full of Hans Solos”
It could be applied to a
- shoe brand
- even a cellphone brand such as nokia – “At least Darth Vader stands out from the rest”
- A new range of dark coloured clothing for a brand in Autumn or Winter and make a Darth Vader reference such as “If only you knew the power of the dark side”