Climbing the creative ladder over the years has allowed me to discover that weird thing called passion. Being able to take my mind fucking scribbles and create a few light bulb moment is actually quite exhilarating. Throughout my last year of copywriting i have gained insights into the subconscious that i never even knew existed. I have allowed my introspection to roam throughout my creativity which has not only developed my work ethic but my personal life to.

In the midst of it all I soon became familiar with the smart, wickedly funny and cynical souls of the copywriting field. There are a number of people, local and international, dead and alive who have influenced and inspired my creative style, personal identity and niche within my core discipline. I believe that copywriting is a congregation of the many different cracks and crevasses that lye within the imagination of the creator.