Jenny Holzer

Jenny Holzer

According to (Education, 2010) Jenny Holzer is an American conceptual artist who was born in Ohio in 1950 and was been working on her own practices for over 30 years. Holzer is most famous for her “truism” series, which included bold and provocative statements. These series started off as posters, which then developed into large-scale light projections onto buildings, rivers, landscapes, oceans in America and Europe.

Her truisms were often serious and not exactly light-hearted however her aim was to create ambiguous statements that interrogated the layer of consumer imagery and its power in the cityscape as well as a creation of a modern forum for political intervention. Her work is simply amazing. It is bold and hits you right in the face when you see it. It evokes emotion and power within the audience. Her words are often short yet dynamic. Her work created such excitement within me. When I write about things that meaningful to me I often question the world around me and try to be truthful and to others and myself. I aim to create words that aren’t sugar coated but words that express my empathy for the world around me. I want to create a reaction in people and to be real. It obviously depends on what I’m writing about but when it comes to being truthful I aim to incorporate my own ideology in my words.

Holzer studied at the Rhode Island Institute, she copied diagrams from textbooks and found herself attracted to the captions beneath the images. Holzer found the “neutral, factual and anonymous” feel of the text more encapsulating. This inspired her transformation from painting to text work, which has been a part of all of her works made since this time. I feel that images and words balance each other out however I do favour words more as I am a copywriter and love to write.

holzer

Attilio Maranzano, (1996), Arno, 1996 [ONLINE]. Available at:http://projects.jennyholzer.com/projections/florence-1996/gallery#2 [Accessed 29 May 2016].

Rosser Reeves

Rosser Reeves

According to (Farnworth, 2014) Rosser Reeves was one of those advertisers that rose up during the great depression. He got into advertising by mistake and was actually interested in history and law but was forced out because of economic difficulties. He was one of those men that had three interests including being well read, well-travelled, and had an appetite for the best food and drink. He focussed one thing when it came to advertising and that one thing was to sell. He believed in always having a unique selling proposition.

In his work he never confused his words or rambled on. He found a unique selling point and took it into places its never been before ranging from the audience to the medium. However no matter what he did he always made sure that it would sell. I admire him for his work because he is able to take it to extreme lengths but never los sight of the selling point. When I am presented with a new brief the first thing I do is discover the USP and from there I am able to go absolutely crazy with it.

Mark Twain

Mark Twain

According to (D’Amico, 2013) twain was one of societies most influential and famous literary icons. A number of aspects influenced Twain’s writing including the place he grew up (Hannibal, Missouri) and the violence he witnessed as a child.

Twain is able to dabble with different styles of writing. He has a deeply relaxed yet profound style of writing and is able to switch without any difficulty. The one thing I admire twain for the most is his humour in his books. However this type of humour is that of a serious note, this humour can also be seen as universal and will never die. I often like to joke and write about things that are serious; I feel that people take things to heart if it is said straightforward. I love to write in a very satirical and witty manner, I feel that it lightens the subject but still addresses a serious issue. This influence often comes from my parents. They often address serious issues in a humorous manner. Sometimes it’s a good thing and sometimes it’s a bad thing because I get extremely frustrated when I’m trying to tell them something. However I often find myself doing the exact same thing when I write.

Influences

Influences

There are a number of things that tie all my influences together. The first aspect is that of realism, most of my influences provide and reiterate truth in their work. They put themselves into their work whether it is dark or light. They often express their ideology throughout their work whether they were/are conscious of it.

I gathered a few insights from each of my influences, which includes being true to my writing and myself. They encouraged me to create and write things that I believe in. They also taught me to not stick to one style, they inspired me to educate myself in all the cracks and crevasse’s of the world and to create something amazing from them.

In terms of identifying my niche and personal identity there are still many more things I need to try and discover before putting myself into a corner. However these nine influences have built and expanded my knowledge into something more creative and profound. They have encouraged me to expand my skills to all sections in terms of medium and personal identity.

References

References

King, A. (2014). The Positive Speech, Red&Yellow School Graduation. [Blog] Humbananabugspider. April 14 2014. Available at: https://humbananabugspider.com/ [Accessed 15 May 2016].

Andrews, L. (2015). with… Alistair King | Behind the Selfie. [online] Bizcommunity.com. Available at: http://www.bizcommunity.com/Article/196/12/123219.html [Accessed 15 May 2016].

Manson, H. (2012). King James – the road less travelled. [online] Marklives.com. Available at: http://www.marklives.com/2012/04/king-james-the-road-less-travelled/ [Accessed 15 May 2016].

Brady, (1998). The influence of Lewis Carroll’s life on his work – Alice-in-Wonderland.net. [online] Alice-in-Wonderland.net. Available at: http://www.alice-in-wonderland.net/resources/analysis/interpretive-essays/the-influence-of-lewis-carrolls-life-on-his-work/ [Accessed 18 May 2016].

Fairchild, L. (2016). Why Do Kids (and Adults) Love Dr. Seuss?. [online] Indiechickscafe.com. Available at: http://indiechickscafe.com/why-do-kids-and-adults-love-dr-seuss/ [Accessed 20 May 2016].

Clear, J. (2014). The Weird Strategy Dr. Seuss Used to Create His Greatest Work (And Why You Should Use It, Too). [online] The Huffington Post. Available at: http://www.huffingtonpost.com/james-clear/dr-seuss-green-eggs-ham_b_4661777.html [Accessed 20 May 2016].

Timmerman, K. (2012). Dr. Seuss, inspiration and rejection. [online] Kelsey Timmerman. Available at: http://whereamiwearing.com/2012/01/dr-seuss-inspiration-and-rejection/ [Accessed 20 May 2016].

Nel, P. (2010). Biography | Seussville.com. [online] M.seussville.com. Available at: http://m.seussville.com/biography.html [Accessed 20 May 2016].

Worldsocialism.org. (2016). The Political Ideas of George Orwell | The Socialist Party of Great Britain. [online] Available at: http://www.worldsocialism.org/spgb/socialist-standard/1980s/1986/no-986-october-1986/political-ideas-george-orwell [Accessed 21 May 2016].

Ogilvy.com. (2016). Ogilvy & Mather | Ogilvy & Mather. [online] Available at: http://www.ogilvy.com/About/Our-History/Ogilvy_Mather.aspx [Accessed 28 May 2016].

Gauther, B. (2016). The Secret Behind David Ogilvy’s Brilliant Headline Copywriting. [online] Bradley Gauthier. Available at: http://blog.bradleygauthier.com/david-ogilvy-headline-copywriting/ [Accessed 28 May 2016].

Ogilvy.com. (2016). David Ogilvy Biography | Ogilvy & Mather. [online] Available at: http://www.ogilvy.com/About/Our-History/David-Ogilvy-Bio.aspx [Accessed 28 May 2016].

Essays, C. (2016). Ernest Hemingway Essay – The Influence of Ernest Hemingway – eNotes.com. [online] eNotes. Available at: http://www.enotes.com/topics/ernest-hemingway/critical-essays/influence-ernest-hemingway [Accessed 29 May 2016].

Education, A. (2010). Jenny Holzer. [online] http://www.acaonline.org.au. Available at: https://www.accaonline.org.au/sites/default/files/JENNYHOLZEREDKIT.pdf [Accessed 29 May 2016].

Ogilvy.com. (2016). David Ogilvy Biography | Ogilvy & Mather. [online] Available at: http://www.ogilvy.com/About/Our-History/David-Ogilvy-Bio.aspx [Accessed 28 May 2016].

IDEOLOGIES inspiration

Link for mood board on Pinterest:

https://za.pinterest.com/cassandrapridg/

The four images that I chose are the brains being watered, the close your eyes and open your mind, the brainwashed generation and the figure that is trapped behind a brick wall.

In terms of social and cultural ideologies these images create an essence of intellectualism.

Intellectualism is something that I feel strongly about. When it comes to politics, religion, cultural and social ideologies I believe that we shouldn’t just accept or believe everything that is presented to us. I question everything and anything whether it is on social media or in my own home. Becoming a product of society is something that most of us conform to and I for one am guilty especially when it comes to the ‘ideal female figure’. I am often faced with conflicting ideologies which then leads to existentialism. These images represent me opening my mind to what is going on around me and educating myself.

 

|| Challenge Seven – Vices ||

|| Always wanting what I cant have ||

Whenever I am told I can’t have something it fuels my desire to make me want it even more. I often deny my greed for certain things and like to believe that I am this grateful and flawless individual who only takes what she needs and never what she wants. However the truth of the matter is that I am far from perfect.

I often fall into this “If only” mind, if only I had more money, more clothes or more time then I would be happy and satisfied with my life. The reason I always want more or better is because I see my friends or other people that have better things than me and I immediately want those things. It is clear that this obsession I have hurts the people around me especially my parents. I am constantly asking them for money or more clothes and they always say to me that I am always buying clothes and I don’t need anymore. I always want the latest fashion trends or money to eat out at fancy restaurants.

Social media has also taken its toll on me. If I see a photo of a girl wearing fashionable and stylish clothes I immediately start thinking of how much it is or where I can get these clothes.

For this particular challenge I decided to dress up in a really fancy outfit, do my makeup and hair and put a cardboard sign over my neck and it will say “Want more. Please Help” thus representing my admittance to the obsession obsession I have for wanting more and more.

IMG_2734

Throughout the day I felt emotionally uncomfortable. I was literally admitting to how greed runs my life and that I still want more and more. What made me the most uncomfortable was owning up and showing everyone my flaws, I felt ashamed and embarrassed. I’d usually just sit there in denial and pretend that I’m grateful and appreciative.